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NEW YORK Gillette in May will launch a broadcast, in-store and online ad campaign led by Omnicom Group’s BBDO backing its new men’s battery-powered wet shaver, the M3Power, the client said on Thursday.
The product retails for about $15 and will be available in stores as the campaign debuts. Gillette blades and razors president Peter Hoffman would not comment on media spending. The Boston-based company in 2001 spent $60 million to launch the Mach3Turbo, per Nielsen Monitor-Plus.
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