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BOSTON — Gillette in the spring will launch an enhanced version of its Mach 3 shaver and an expanded line of men’s grooming products — to be backed by a multimedia ad push that will break as products hit the shelves in April 2002.
Lead agency BBDO will be handling the launch with a TV and print campaign,an agency representative confirmed.
Gillette spent $175 million on ads last year and more than $100 million through July 2001, according to Competitive Media Reporting.
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