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NEW YORK Procter & Gamble has introduced two new razors under the Gillette Fusion line, and is promoting the launch in a campaign starring Atlanta Falcons’ quarterback Matt Ryan.
Ads for the new razors — Gillette Fusion MVP and Gillette Fusion Power MVP — are running on network and cable TV, starting today.
They feature the League’s 24-year-old 2008 rookie of the year, who confronts different extremes of the football field — from mud-splattering collisions to brutal winter conditions.
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