Gillette, J&J Take Digitas Stage

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-Digitas has won significant interactive work from personal-grooming giant Gillette Co. following a review of undisclosed agencies, sources said.
The scope of the work and budgets have yet to be finalized. Overall spending for several Gillette flagship brands at Digitas may exceed $10 million, sources said.
Digitas president Kathy Biro confirmed winning new Gillette assignments but referred questions to client officials, who did not return calls.
The Boston agency formerly known as Bronnercom will handle maintenance and marketing for Gillette.com,


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