Gillette Holds Talks With Shops on Duracell

Officials at Gillette have been taking meetings with roster and nonroster agency executives during the past few weeks about its $40 million Duracell account currently handled by BBDO, sources said. It is unclear whether the meetings were about the existing account or new assignments.

At least three shops have met with the client recently. McCann-Erickson, which handles Duracell in parts of Europe, the Asia Pacific region and Latin America, is on the roster for other Gillette accounts.