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Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi & Saatchi and Grey, both longtime agency partners with Gillette corporate parent Procter & Gamble, and incumbent BBDO, which has been on the marketer’s roster since 2005.
W+K is also a relative newcomer to P&G, after being hired in 2005 to work on Eukanuba and Old Spice.
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