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As the omicron wave of Covid-19 ebbs and nightlife begins another tentative revival, Gillette is hoping men are ready to start shaving again.
The Procter & Gamble brand’s first Super Bowl spot since 2006 introduces GilletteLabs’ Exfoliating Bar. The ad, by Grey Advertising, features a helpful sink that animatedly pops a Gillette razor into a man’s hand as the kitschy lounge music of Yma Sumac provides the soundtrack. A stretchy laundry rack reaches out after the now smooth-faced hipster blithely tosses his towel.
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