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NEW YORK Direct-marketing shop Gillespie has added seven new clients in recent weeks, including healthcare accounts Medco and Dey.
Medco Health in Franklin Lakes, N.J., a pharmacy benefits manager owned by Merck & Co., has hired Gillespie Healthcare in Princeton, N.J., to spearhead direct marketing efforts for two undisclosed product lines. An agency representative would not elaborate on what it planned for the client.
Similarly, Dey, a California-based pharmaceutical company, has asked the unit to launch a direct-to-consumer educational campaign for its Epi-Pen product, an epinephrine injection designed to treat severe allergic reactions.
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