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The biggest night in Gildan's marketing history will be a one-night stand—at least when it comes to the theme of its ad.
The apparel marketer just released the teaser below for its debut Super Bowl spot, and it features a scruffy young man trying to make a graceful exit after waking up in a stranger's bedroom after a night of debauchery. UPDATE: The full ad has now been released. See below.
As the man makes his getaway without waking up the girl, he realizes he's left behind his favorite T-shirt.
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