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DaimlerChrysler Assigns Another Account to Dallas Agency
DALLAS–The Richards Group believes the maxim that behind every cloud is a silver lining after acquiring the account of Giggo.com last week.
The award of that multimillion dollar advertising account–the online automotive financing arm of DaimlerChrysler–comes eight years after the Dallas agency failed to win the Mercedes-Benz account, another DaimlerChrysler company, in a competitive review.
The silver lining from that earlier review turned out to be Steve Cannon, now director of marketing for Giggo.com.
“During the process of all our work for Mercedes, we met a young man who we liked a lot,” said agency head Stan Richards.
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