Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Three finalists have emerged in Giant Eagle’s estimated $15-20 million advertising review, sources said.
WPP Group’s Young & Rubicam in Chicago, Interpublic Group’s McCann Erickson in New York and independent Cramer-Krasselt in Chicago are pitching, per sources.
Creative and media planning duties are in play. As such, McCann is partnering with sister shop Universal McCann in New York and Y&R with sibling Maxus in Chicago, said sources. C-K has its own media department.
Media buying duties remain at RJW Media in Pittsburgh.
Client
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in