GGC&Y Gets DoveBid




Task Is to Herald Auctioneer’s Move to Web
LOS ANGELES–DoveBid, an auctioneer and capital asset sale adviser, awarded its $6 million account to Gardner, Geary, Coll & Young after an informal review.
The San Francisco agency has been enlisted to help the company (formerly known as Dove Brothers) bring its 60-year-old auction service to the Internet.
The previous agency on the account was J. Walter Thompson’s San Francisco office. A few other Bay Area shops also had informal discussions with the client, but GGC&Y was selected based on its online experience and quick turnaround.
“Gardner, Geary, Coll & Young recognized the impact online business-to-business trading is having on our industry,” said Ross M. Dove, chairman and chief executive of DoveBid, Emeryville, Calif. “We see them as a partner and someone who shares our vision and goals.”
The agency is slated to launch a business-to-business print campaign for DoveBid in November.
“We are very excited about our new partnership,” said Matt Hofherr, agency principal and planning director. “Our goal is to make DoveBid the Web-based marketplace for businesses looking to buy or sell their new or used capital equipment and inventory.”
DoveBid is currently bolstering its group of sellers for the site and will then focus on targeting buyers in November.
GGC&Y handles several dot.com clients, including More.com, Reel.com, eHealthInsurance and RocketCash. It has grown from $40 million in billings to about $90 million this year, said Hofherr, who recently became a partner at the agency.