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Getty Images is removing its iconic watermark to help people around the world who lack clean drinking water.
Getty Images created a “Watermarks for Water” collection featuring 300 photographs from top photographers that illustrate the hardships people without access to clean water face. Each time one of the images is licensed, the Getty Images watermark will be removed and 10 percent of proceeds will be donated to charity:water, an organization dedicated to providing clean drinking water to people in developing countries.