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Wanna be treated as a unique individual and manage your finances at the same time? Well, Wilmington Trust is looking to give you your money’s worth.
In its new print and outdoor campaign, from Korey Kay & Partners, New York, the Wilmington, Del.-based financial-services provider focuses on the individuality of its clients and its 100-year-old history. Touting its “wealth-management” services, the ads showcase the experience and personalized attention the bank offers to individuals and businesses.
“What you need is someone who specializes in you,” reads the copy in one ad.
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