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How do you talk to young people about sexually transmitted diseases without sounding too preachy?
That was the question facing Matthaeus Halverson Ayriss when it agreed to develop a pro bono HIV/STD awareness campaign for the Seattle-King County Department of Public Health.
The Bellevue, Wash.-based agency chose to mix humor with the honest, unpleasant and typically unspoken realities of living with such diseases.
The campaign features personal ads written from an unusual perspective–diseases seeking partners.
One ad reads, “Looking for a lifetime lover to share fatigue, coughing fits, fever, weight loss, swollen glands, diarrhea, loss of breath, and eventually pneumonia or cancer.
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