LOS ANGELES - When Lucky Stores bagged its longtime spokeswoman, Stephanie Edwards, in favor of a campaign that boasted the chain's new, reduced prices on ev" /> Getting Lucky: Ads Spark New Strategies <b>By J.L. Sulliva</b><br clear="none"/><br clear="none"/>LOS ANGELES - When Lucky Stores bagged its longtime spokeswoman, Stephanie Edwards, in favor of a campaign that boasted the chain's new, reduced prices on ev
LOS ANGELES - When Lucky Stores bagged its longtime spokeswoman, Stephanie Edwards, in favor of a campaign that boasted the chain's new, reduced prices on ev" />
LOS ANGELES - When Lucky Stores bagged its longtime spokeswoman, Stephanie Edwards, in favor of a campaign that boasted the chain's new, reduced prices on ev" />

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Getting Lucky: Ads Spark New Strategies By J.L. Sulliva

LOS ANGELES - When Lucky Stores bagged its longtime spokeswoman, Stephanie Edwards, in favor of a campaign that boasted the chain's new, reduced prices on ev

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It now looks like the campaign that’s helped the Dublin, Calif.-based chain regain its footing has sent at least one of its competitors – Vons – off in search of new strategies, which could include changing its long-running ad campaign as well. ‘Everything’s up for review,’ said Doug Christopher, an analyst with Crowell Weedon, L.A.,

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