Publix is placing the spotlight on pioneering African American women with four print ads that are breaking now during Black History Month.

Multicultural roster shop Matlock in Atlanta created the executions for the Lakeland, Fla.-based supermarket chain. They begin running in newspapers across the Southeast today.

The ads feature Asian, white and black children who are inspired by African American women, such as Althea Gibson, the first African American to win the French Open, Wimbledon and the U.S. Open Singles title. They bear the tagline, “I have a hunger.”

Though the ads are targeted at African American women, Quincy Cherry, svp, creative director at Matlock, said he hoped everyone would take note of them. “It’s a good message to have that little Asian girl in there who has also been inspired,” he said. “I want people to look at the advertisement and be moved by the message, even if they don’t happen to be the target.”

Also featured in the ads are Bessie Coleman, the first African American female aviator, and Marian Anderson, the first African American woman to perform at the Metropolitan Opera House.