Getting 'Fired' Up At Trump Casino

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Thanks to the popularity of TV’s The Apprentice, a fall promotion for the Taj Mahal Hotel & Casino in Atlantic City, N.J.—a game in which casino customers are selected to answer trivia questions about Trump properties—has a familiar ring to it.

“We wanted people to face Mr. [Donald] Trump,” said Amy Wilson, creative director at Jacksonville, Fla., independent Promo Depot, which created the project.

The shop initially was stuck with a dilemma: finding a way to put the exec before dozens of people a day as part of the effort.



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