Getting an Earful

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Targeted audio technology is here. And that’s a good thing?

It sounds too good to be true: After spending most of my adult life trying to get inside consumers’ heads, I now find out that next-generation audio technology can do it for me.

I recently chanced upon a New York Times story about Elwood G. Norris, a prolific San Diego inventor who has created a device that can deliver audio to specific individuals in a crowd.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in