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Will the real Muffin Man please stand up?
When Kellogg Co. wanted to add some Internet-only spots to its Muffin Man campaign for Eggo Toaster Muffins, agency Leo Burnett, Chicago, ran into one big problem. Specifically, the actor who portrayed the irate MM, who was put out of business by the new product in the TV spots, would not make himself available for further “Internet-only” work, explained creative
director Matt Horton.
Noting that casting was an important part of the campaign’s appeal, the agency was toying with holding a casting call for the new spots, when Horton realized he...

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