Getting Brands to Commit to Net-Zero Carbon Emissions

Climate Neutral aims to advise brands year after year on how to minimize impact

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Climate news seems to get bleaker by the day. From a Texas-sized island of plastic swirling in the Pacific Ocean to mountains of discarded clothing washing up on the shores of Ghana, consumers are paying attention. And they’re demanding action and accountability from brands.

In response, brands are experimenting with new materials, processes and business models. But while some are genuinely pursuing strategies to reduce industrialization’s impact on the planet, others are scraping by and doing the bare minimum just to look like they care.




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This story first appeared in the Oct. 25, 2021, issue of Adweek magazine. Click here to subscribe.