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Are New Jersey and The Sopranos perfect together? It’s possible–at least for Winning Strategies Advertising, which recently broke its first ad promoting New Jersey Online’s coverage of the hit TV show.
The ad ran last weekend in The Star-Ledger for the client’s Web site, www.NJ.com. Copy reads, “Everything you ever wanted to know about The Sopranos but were too intimidated to ask.” A photo of the New Jersey crime family follows. The tag: “For places to go and things to see, New Jersey clicks here.”
“[The show is] all a New Jersey-centric kind of story,” said Art Stiefel, co-creative director at the Mount Laurel, N.J.,
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