GE's Linda Boff Wins Adweek's 2017 Grand Brand Genius Honor

Dynamic CMO is the creative force behind a range of groundbreaking work

Linda Boff, the CMO whose work has helped to transform GE’s public image over the past two years, has been named Adweek’s Grand Brand Genius for 2017. The announcement came earlier this evening at the magazine’s annual Brand Genius gala, this year held at Cipriani 25 Broadway in New York’s Financial District.

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