German Shop Offers Campaigns by Mail -- White Lion Advertising on Prowl For Clients With Novel Approach By Rosemarie Totzaue

FRANKFURT - Clients here can now order an ad campaign by catalogue. For a mere $58,100 a

The mail order ad agency is White Lion Advertising here in Frankfurt, but don’t try and set up a meeting. Orders for specific advertising material or full communication packages are done by phone or fax. Though just over two months old, White Lion already has worked for one client, Union Investment Bank, a subsidiary of the Deutsche Genossenschaftsbank.
Managing director Thomas Huber said that when the agency was started, it sent out glossy catalogues detailing services and prices to 50,000 big and mid-sized companies.