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Trade shows are rarely controversial, and countertops even less so. But Formica’s booth at the recent National Kitchen/Bath Industries Show in Chicago drew a swarm of micro-organic protesters.
Dressed in colorful costumes and carrying signs proclaiming, “Micro-organisms have rights too,” the protesters – there at the behest of Formica’s agency, Carmichael Lynch in Minneapolis – were “decrying” the launch of Formica’s new product, which pairs its countertop laminate with antibacterial protection.
“Formica laminate with Microban is a very good thing for everyone but micro-organisms,” said group creative director Jud Smith.
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