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NEW YORK Former MediaVest new media guru Adam Gerber has joined Internet video startup firm Brightcove to lead development of the next generation of video advertising.
Gerber, 37, left Publicis Groupe’s Mediavest Worldwide in late August after two years at the agency, where he most recently worked on emerging media and advanced TV initiatives. At Brightcove, Gerber is vp of advertising products and strategy, charged with helping advertisers, publishers and affiliates develop Web video advertising campaigns that go beyond the repurposed TV commercials to incorporate the targeting and measurability of the Web with innovative creative executions that engage consumers.
Brightcove
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