Geppetto Tries Surreal TV for Hi-C Blast

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NEW YORK Coca Cola Co. this month rolls out Hi-C Blast fruit-drink pouches, a brand extension supported by a TV campaign from The Geppetto Group in New York.

One spot shows a boy sitting on a playground bench, sipping from a Hi-C Blast pouch. As his eyes open wide, the execution cuts to footage of a life-size tongue break dancing and crowd surfing inside a rock club.

The

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