Geppetto Group Wins Little Tikes

NEW YORK The Little Tikes Co. has awarded its estimated $5 million account to the Geppetto Group following a three-month review.

The children’s toy and furniture manufacturer chose the New York shop over three other finalists: the Neiman Group in Harrisburg, Pa., Young and Laramore in Indianapolis and one undisclosed shop. Empower MediaMarketing of Cincinnati handles media for Little Tikes.

The Geppetto Group will create television commercials that will begin airing in the spring, supporting a new product launch set for April, the agency said. Details of the product introduction were undisclosed.

Little Tikes, a division of Newell/Rubbermaid, is headquartered in Hudson, Ohio.