Geppetto Group, Reebok Intro Girls' Shoe Line

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NEW YORK Reebok will break a back-to-school TV spot this week targeting girls ages 6-11 to support its new Sweet line of glittery fashion shoes.

The spot, “Sweet Shoppe,” via The Geppetto Group in New York, will break today and run for two weeks on Cartoon Network, Nickelodeon, ABC Kids, ABC Family and TBS, the agency said.

The 30-second spot shows a group of ‘tweens in a store eyeing decoratively wrapped products that appear to be candy, chocolate bars and others goodies.



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