Georgia Picks Match

Georgia’s Department of Industry, Trade and Tourism has awarded its marketing business to Match.

The Atlanta agency won the four-year, $5 million account after a review that included crosstown rivals Clarion Marketing, Turner Fernandez Turner and BaylessCronin.

“Our enthusiasm, our knowledge of the business and our ability to pound the snot out of the budget won it for us,” said Match principal B.A. Albert.

Albert and Match president Sal Kibler led a pitch team that included account partners Jan Lewin, managing director of Manning Selvage & Lee’s Atlanta office, and Michael Koziol, chief executive officer of Ant Farm Interactive.

Atlanta incumbent J. Walter Thompson did not defend.

The win encompasses marketing efforts for Georgia’s tourism, economic development, international trade and film industry segments.

This fall the Match team will launch a television, print, outdoor, public relations and interactive initiative that will unify and extend an ongoing “Experience Georgia” campaign to all four areas.

Match aced the review board’s challenge: the shop was given 10 days to develop a campaign promoting tourism and economic development across the north Georgia mountains and coastal lowlands.

“The Match team hit all the right chords,” said Stan Holm, executive director of programs at the client. “They addressed our need to integrate operations and leveragecurrent programs to maximize our budgets.”