Georgia Force, The Arena Sign With Team Works

Fledgling sports marketing specialist Team Works has acquired two accounts.

The Atlanta shop has been hired by the Arena Football League’s Georgia Force and The Arena, both in Norcross, Ga.

Team Works’ campaign for the professional indoor gridders will carry “It’s as simple as black and blue” as a tagline. Print breaks this month in The Atlanta Journal Constitution and other local dailies, along with outdoor. Radio and television spots will air in January.

Work for The Arena sports and events venue will encompass newspapers, outdoor and direct mail.

Billings are undisclosed.

Said agency partner and creative director Don Gill, “All of our excitement is on the stage, not in the parking lot.”