Georgia Consultant Joins New England Shop

Consultant Bill Glass has left the Southeast for a position with Allen & Gerritsen as senior vice president of business development. Glass will serve as the new-business point person for New England’s largest independent agency.

A&G’s new-business efforts had been overseen by six-year agency veteran Tom Holmes, who recently signed with Kelliher Samets Volk in Burlington, Vt., as senior brand manager.

Glass most recently served at Roswell, Ga.-based consulting company Tenacity, where as a partner he focused on helping large corporations retain clients. Hiring a new-business director with such a pedigree could prove to be a sensible move, said Chris Colbert, an industry consultant and former agency executive. “After agencies merge, the vulnerability [of accounts] is pretty high. Retention is job one,”he said.

Glass also had a stint as president of marketing and promotions shop PRG (sold to Atlanta’s Adair Greene in 1995) and he founded Flora-Vision, a direct marketing service acquired by 1-800-Flowers. He began his career in the late 1970s at IBM, where he spent 11 years in various positions.

Leveraging A&G’s added depth and increased bulk following its recent acquisition of Boston agency GSO/Davis is one of Glass’ toppriorities, said Andrew Graff,president of Watertown, Mass.-based A&G. “The combination of Bill’s agency leadership experience, client-side and consulting backgrounds made him the idealcandidate.”

“Bill’s focus is [to] continue to build A&G’s business with both business-to-business and consumer clients,” said Graff. “With the GSO/Davis acquisition, there are a lot more opportunities [for an agency this size].”

A&G in June agreed to buy GSO/Davis for an undisclosed amount, boosting total billings to about $160 million and staffing to120. Key clients include Spalding Sports Worldwide, sister grocery chains Shaw’s and Star Market, TJX’s HomeGoods, State Street Corp. and Kronos.