George Lois: Why Advertising is Terrible

If you have nothing to say, why bother? That’s the response legendary art director Lois has to the ads he sees today. At 71, Lois hasn’t toned down much since he helped spearhead the creative revolution in both advertising at Doyle Dane Bernbach and then at his own shop –Papert Koeig Lois — and magazines, at Esquire. His third book, $elebrity: My Angling and Tangling With Famous People, a predictably opinionated collection of anecdotes and work, is due out in March from Phaitlon Press.

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