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Zimmerman Advertising said it has been chosen as lead agency for the George Foreman brand of household appliances.
The Omnicom Group agency in Fort Lauderdale, Fla., said it won the business, previously handled mainly in-house, following a review.
Per Nielsen, George Foreman spends about $5 million annually in major measured media, but that total does not include infomercials, which are a major part of the assignment, along with short-form ad development and media buying. The business moving to Zimmerman, including long-form paid media, totals in the $25-30 million range, sources said.
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