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Geomentum, the Interpublic Group “hyper-local” marketing specialty firm, has appointed Lisa Bradner president, a new position.
Bradner will report to Geomentum CEO Dave Walker.
In her new role, Bradner will lead strategic development and client
management across the account portfolio of the agency, a unit within IPG’s Mediabrands division. The job also entails helping clients leverage and integrate store data with the latest location-based technology applications to connect marketers to the customers in their neighborhoods.
Bradner brings more than 20 years of consumer marketing, new product and business development experience to her new role.
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