Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat.
Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners.
Genius Sports is the exclusive distributor of the NFL’s data and Next Gen Stats feeds to global media and betting markets.
“Snapchat’s Lens technology is leading the AR revolution across U.S.