Genesee Feeling Divinely Inspired

Ground Zero’s ‘Beer God’ Delivers the Word on Honey Brown Lager
LOS ANGELES–A tiki-like deity serves as spokesman in a new campaign for Genesee Brewing Co.’s Honey Brown Lager.
The work is Ground Zero’s first for the Rochester, N.Y.-based regional brewer since winning the estimated $3-5 million account earlier this year, without a review [Adweek, March 16].
“We decided that divine endorsement would be the best way for Honey Brown Lager to cut through the competitive clutter, and that no less a divinity than ‘the beer god’ should be Honey Brown Lager’s spokesman,” said Andrew Gledhill, the Santa Monica, Calif.,