GENERATIONAL ICONS

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.






Involvement With Media Through the Ages





They grew up with television, and they haven’t yet outgrown it. Analyzing how different generations relate to the media, a Yankelovich Partners report says baby boomers are more likely than either their elders (termed “Matures”) or Gen Xers to pay close attention to the TV set when it’s on. You can judge for yourself whether this speaks well for boomers’ powers of concentration or speaks poorly for their powers of judgment.










AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in