General Motors Unites Cadillac Unit With One Tagline

General Motors will tout all its Cadillac models under a single tagline, starting with a campaign breaking this week.
The tag, “The power of &. The fusion of design & technology,” debuts tonight with two 30-second TV spots on ABC’s Monday Night Football. The ads, by D’Arcy Masius Benton & Bowles, Troy, Mich.,

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