General Motors Takes It One Word at a Time

ATLANTA A small shop in Baltimore is rolling out a national billboard campaign for General Motors, one word at a time.

Since Jan. 14, Underground has been putting one word a day on billboards from California to New York. The message will be completed Jan. 30 with each word in a different city. It ends with a period on a billboard in New York’s Times Square.

So far, the message reads, “This is the [two words missing] you will ever have to [two words missing] on our nation’s roadways.”