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After announcing a new logo, a new campaign, and an ambitious brand strategy to expedite the future of electric vehicles, General Motors is bringing its message to Super Bowl 2021.
GM, as well as its Cadillac brand, will run separate 60-second spots highlighting the carmaker’s electrical ambitions, which include delivering more than 30 electric models by 2025. For GM, the spot will be an extension of the brand’s “Everybody In” campaign, released earlier this month at CES.
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