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General Mills-owned yogurt brand Yoplait has begun to leverage its sponsorship of the British Olympics team through YouTube Shorts, the video platform’s intended rival to TikTok.
The campaign has been created by Digital Voices, with the aim of creating a YouTube Shorts Channel. The “Moments of Gold” campaign features members of Team GB, including Britain’s youngest medal winner, 13-year-old Sky Brown, who won Bronze in skateboarding in Tokyo.
The short vertical videos feature as part of Yoplait Kids’ biggest campaign to date, promoting its Petit Filous and Frubes brands as additions to daily nutritional diets for kids.
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