General Mills Reviews Media

General Mills Inc. has launched a consolidation review for its estimated $450 million media account, sources said.

The Minneapolis, Minn.-based packaged foods company works with Omnicom media network OMD in the United States and Publicis units Zenith Media in the United States and Optimedia in Canada. It also has had a relationship in Europe with Universal McCann through its Cereal Partners joint venture with Nestle.

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