General Mills and PepsiCo Share Winning Strategies to Accelerate Business

On the importance of a nimble brand strategy at Adweek's Outlook 2021

When movie theaters shut down, sporting events were canceled and we all began shopping for groceries online, food and beverage companies were forced to lean into brand purpose to figure out what consumers really needed. Through real-time data collection and unconventional marketing, CPG companies were able to balance immediate results with growth ambition.