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General Mills announced today that Ivan Pollard, former senior vice president of strategic marketing at Coca-Cola, will be its new global chief marketing officer.
Pollard, who officially left Coca-Cola in May, begins his new job on July 10, reporting to newly appointed CEO Jeff Harmening. In a statement, Harmening cited Pollard’s “diverse global experience” with both Coca-Cola and agencies like Naked Communications and Wieden + Kennedy, where he spent several years as a media planner.
The incoming chief told Adweek that he plans to focus first on reviewing the CPG giant’s considerable assets around the world.
“We have a great opportunity to position marketing as a driving force again in making [General Mills brands] as relevant they can be,” Pollard said, citing a “great portfolio of secondary brands” and adding that the team he will soon lead must “learn from each other around the world about some of the [latest trends], be they in marketing, technology or, most importantly, food.”
“We...
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