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In today’s tough economy, when food companies are battling escalating ingredient costs, heavily scrutinized marketing practices and fluctuating stocks, General Mills is driving growth with a business model that includes marketing at its core.
Mark Addicks, CMO and svp of General Mills, revealed what those strategies were during a speech this morning at the Association of National Advertisers’ conference in Orlando, Fla. Addicks credited “leadership, scale and leverage” as the three factors fueling General Mill’s brand portfolio in an unstable food business.
“We
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