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General Mills is evoking childhood nostalgia by launching five of its best-selling cereals in retro boxes.
The cereals—which are part of General Mills’ “Big G” moniker—include Trix, Honey Nut Cheerios, Cheerios, Cinnamon Toast Crunch and Lucky Charms. The limited edition versions will start appearing on shelves at Target stores this weekend as part of a monthlong promotion. This marks the third year the food maker has partnered with Target to strengthen the manufacturer-retailer relationship.
General Mills is selling the cereals for a suggested retail price of $2.75
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