Brandweek Road to Brandweek: General Mills' Brad Hiranaga Says Consumers Have Higher Expectations of Brands Now CPG businesses have had a moment in the spotlight during the pandemic Brad Hiranaga will speak at Adweek's Brandweek Masters Live event.Adweek By Diana PearlSeptember 4, 2020 Key insight: The pandemic has highlighted consumers’ desire for brands to add value and show a human interest. Diana Pearl @dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek. Recommended articles {"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}
