After Brad Hiranaga's Exit at General Mills, Doug Martin Takes on Chief Brand Officer Duties

The consumer packaged goods giant began a major restructuring in June

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The fallout from General Mills’ May restructuring plans continues, with Brad Hiranaga out as chief brand officer after nearly 20 years with the consumer packaged goods giant, a representative for the company confirmed.

In the interim, disruptive growth officer Doug Martin will see his role at General Mills expand for the second time this summer as he takes on Hiranaga’s CBO responsibilities. Martin, too, has been with General Mills for almost two decades.

Hiranaga could not be reached for comment.

Last year’s growth is now a challenge

In June, General Mills shared details of a major

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