General Mills' 150-Year-Old Brand Is Tackling a 'Billion Acts of Good'

Chief brand officer of North America Brad Hiranaga talked about what's top of mind for the brand

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PALM SPRINGS, Calif.—General Mills has been around for more than a century, but its relatively new mission is still less than a year old. At the annual Brandweek summit, I caught up with Brad Hiranaga, the company’s chief brand officer of North America to find out what’s top of mind for him as he takes on turning this 150-year-old brand into “a force for good.”

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